Released on = April 14, 2006, 7:17 am

Press Release Author = ingage

Industry = Management

Press Release Summary = The Durham headquartered company formerly known as 21CD
today announced that it has changed its name to ingage. After four years of triple
digit growth as a leading edge direct response solution for marketers and
publishers, ingage has revamped its corporate identity to better reflect the
company's interactive, ROI driven product roster.

Press Release Body = New brand identity better reflects the essence of the company's
high return direct response product roster


Durham, NC - April 13, 2006 - The Durham headquartered company formerly known as
21CD today announced that it has changed its name to ingage. After four years of
triple digit growth as a leading edge direct response solution for marketers and
publishers, ingage has revamped its corporate identity to better reflect the
company's interactive, ROI driven product roster.

\"Our products consistently enable companies to achieve a 3X response rate over
traditional direct marketing campaigns\", says ingage Executive Vice President, Nick
Piornack. \"It\'s time that our name and corporate identity clearly communicated the
full scale of our products\' capabilities and the power given to clients when they
are able to actually ingage their customers through interactive direct marketing
campaigns.\"

The ingage patent-pending reporting technology is designed specifically for
marketers seeking access to real-time campaign results and product differentiation.
Using ingage technology, clients are able to create campaigns for direct mail, trade
shows and digital publications featuring full audio and video. In addition,
marketers are able to easily update pricing and images, receive instantaneous
tracking information with behavioral data, and measure results from specific offers.

According to marketing expert, Steve Kimball, ingage is far ahead of the curve.
\"Executives are just now starting to realize that they can bring the best features
of the web to their traditional direct marketing campaigns. Marketers now have the
capability to track their customers' usage of direct mail and trade show pieces to
know who has viewed the material, when they viewed it and what pages were accessed,"
said Kimball, President and CEO of Tuscan Advisors. "Each piece of data is valuable
information as executives seek to validate marketing investments," he added.

ingage clients are savvy, results oriented organizations that are shifting from
traditional print marketing materials to interactive direct marketing pieces in
order to maximize the reach, effectiveness and measurability of their marketing
campaigns. Clients include Bald Head Island, Blue Cross Blue Shield, Duke
Children\'s Hospital, Entertainment Industry Foundation, Gibbs and Soell, Home
Quarterly Magazine, National Multiple Sclerosis Society, PBM Graphics and S & R
Communications Group.

# # #

ingage, headquartered in Durham, NC, defines the interactive direct marketing
category with its patent-pending technology. Clients can easily update prices and
images, deploy tracking features that provide instantaneous tracking information
with behavioral data, and measure results from specific offers. With the ingage
product suite clients have experienced 4X the response rate of traditional direct
marketing campaigns. Typical applications include trade show collateral, direct
mail, product and corporate brochures, fundraising activities, recruiting
initiatives, product catalogs, digital magazines and publications. The company's
client roster includes Bald Head Island, Blue Cross Blue Shield, Duke Children's
Hospital, Entertainment Industry Foundation, Home Quarterly Magazine, National
Multiple Sclerosis Society, PBM Graphics, and national marketing and advertising
agencies including Gibbs and Soell.



For more information on ingage, visit www.ingageinteractive.com or call 919-433-1861.







Web Site = http://www.ingageinteractive.com

Contact Details = Ashlie Lanning/919 Marketing Co.
919-557-7890
alanning@919marketing.com